Built from a real support inbox, not a lab

Simpled Tech Limited is a UK company that makes smart access products and sells them to customers across Europe. That means a real support inbox, real product questions, real buyers who need a fast answer before they decide whether to click "buy" or close the tab.

For years we handled that inbox the same way every growing brand does: a mix of templates, a small team, and the constant anxiety of what happens on a Sunday evening or over a bank holiday. We looked at the AI tools on the market and found the same thing every time: either a generic chatbot that needed months of agency work to set up, or a heavyweight platform priced for enterprises with a dedicated IT team. Neither was built for a real online store run by real people.

So we built SimpledAId for ourselves first. Connected it to our own product catalogue and knowledge base. Watched it handle questions we used to answer manually. Then we made it self-serve, so any store owner could do the same thing in an afternoon, with no agency and no onboarding call required.

What we are trying to do

Our mission is straightforward: give small and growing online brands the kind of always-on, on-brand support and sales help that used to require a big team. The bot answers buyers, surfaces the right product at the right moment, and hands off to a human when the conversation needs it. You stay in control; the bot handles the volume.

Why self-serve matters

Onboarding should not be a project. You connect your Shopify, WooCommerce, Wix or Squarespace store (or paste a snippet on any site), your catalogue and help content is pulled in automatically, and SimpledAId is answering buyers within the hour. No consultants, no lengthy discovery calls, no six-week launch timeline. If something is not working, the weekly gap detector tells you exactly which questions the bot could not answer so you can fill the gaps yourself.

Read more about how it works on the how it works page, or browse the full feature list.

Our values

The team behind it

SimpledAId is built and maintained by the team at Simpled Tech. We are not a pure-play AI startup that has never touched a support queue. We are operators who built a tool and decided other store owners deserved access to it too. Questions, feedback and partnership enquiries are welcome at [email protected].

Company details

Simpled Tech Limited. Registered in England and Wales, company number 13391034. Registered office: 2 Eastbourne Terrace, London, W2 6LG. For privacy and data enquiries: [email protected].