Cookie Policy
This Cookie Policy explains how SimpledAId (Simpled Tech Limited) uses cookies and similar technologies on simpledaid.com. It should be read with our Privacy Policy. It covers our marketing website only — cookies set by the SimpledAId chat widget when it runs on a customer's store are governed by that store's cookie policy (we act as processor there; see Privacy Policy §2).
1. What cookies are
Cookies are small text files stored on your device; "similar technologies" include local storage, pixels and session-replay scripts. They let a site remember your actions and preferences, and let us measure how the site is used.
2. Your choices and our consent model
When you first visit simpledaid.com from the UK, EEA or Switzerland, a consent banner appears. We only set strictly necessary cookies before you choose. No analytics or behavioural cookies load until you give consent, and you can reject as easily as you accept. You can change your choice at any time via the "Manage cookies" link in the footer, which reopens the preference centre.
We group cookies into the categories below. You can consent per-category.
3. Cookie categories
| Category | Needs consent? | What it does |
|---|---|---|
| Strictly necessary | No (exempt) | Makes the site work — security, load-balancing, and remembering your cookie choice itself |
| Analytics / performance | Yes | Measures traffic and how visitors use the site, in aggregate, so we can improve it |
| Functional | Yes (if any beyond necessary) | Remembers preferences to improve your experience |
| Marketing / advertising | Yes | We do not currently use marketing or advertising cookies, and we do not share data for cross-context behavioural advertising. |
4. Cookie inventory
The tables below reflect our current stack. Confirm names and expiries against the live site before relying on them — third-party expiries can change.
Strictly necessary
| Cookie / item | Set by | Purpose | Expiry |
|---|---|---|---|
simpledaid_consent (or equivalent CMP cookie) | SimpledAId | Stores your cookie-consent choices | 6–12 months |
Cloudflare security cookies (e.g. __cf_bm, cf_clearance) | Cloudflare (our CDN / security layer) | Bot management and security for the site | Session to 30 mins |
Analytics / performance (load only after consent)
| Cookie | Set by | Purpose | Expiry |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes unique users | ~2 years |
_ga_<container-id> | Google Analytics 4 | Persists session state | ~2 years |
_clck | Microsoft Clarity | Persists a Clarity user ID and consent state | ~1 year |
_clsk | Microsoft Clarity | Connects multiple page views into one session | ~1 day |
| Clarity session-replay storage | Microsoft Clarity | Heatmaps and anonymised session recordings to understand UX | Session |
Microsoft Clarity note: since 31 October 2025, Clarity requires a valid consent signal for visitors from the EEA, UK and Switzerland. We send Clarity a consent signal only after you accept the Analytics category; before that, Clarity does not record.
Google Analytics 4 note: GA4 is treated as non-essential and only loads after consent (we also enable IP anonymisation and Google Consent Mode where applicable).
Functional
We do not currently set any functional cookies beyond those strictly necessary. This section will be updated if that changes.
5. Third-party cookies and transfers
Analytics cookies are set by Google (GA4) and Microsoft (Clarity), who act as our processors or independent parties under their own terms. These tools may transfer data to the US; such transfers are covered by appropriate safeguards (see Privacy Policy §8). You can read their notices via Google Analytics privacy and Microsoft Clarity privacy on their respective websites.
6. Managing cookies in your browser
Beyond our banner, you can block or delete cookies in your browser settings, and use browser signals such as Global Privacy Control (GPC), which we honour where applicable. Blocking strictly necessary cookies may break parts of the site.
7. Changes
We update this policy when our cookies change. The "last updated" date above reflects the latest version.
Related: Privacy Policy · Terms of Service.